Elumen Hair Color For Beginners

Elumen Hair Color For Beginners: Salon-quality Results At Home

Welcome to a quick crash course in Goldwell Elumen – from its history to its hair dyes, hair colour and products. What Elumen is, what it does, and how you can get amazingly great salon-quality hair color right in the comfort of your own home.

Believe it or not, the art and practice of hair coloring and dyeing goes back to ancient times – historic milestones and records can be found referencing hair colouring in ancient Greece and the period of the fall of the western Roman empire. And obviously, a lot has changed since those times — back in the B.I. era – Before Instagram. But one thing that hasn’t changed is the power of hair, the sensuality of hair, and the allure of hair for all genders.

Hair matters

And great hair takes work. In the hair, beauty, fashion and style industries, there is one hair dye and colouring product line that stands head and shoulder above the rest: Goldwell Elumen Hair Colour. This is the brand of choice for professional stylists, colorists, salons and beyond when they are going for a permanent look that is bright, intense, beautiful, long-lasting and safer on your hair that other competing products.

WHAT GOLDWELL ELUMEN IS …

In technical, tress-industry hair-speak, “Goldwell Elumen(AKA Elumen) is positioned and marketed as a high-performance, oxidant-free hair colour that does NOT contain peroxide or ammonia. The range of Elumen consists of 28 shades plus one clear tone. Elumen is used to create shimmering, shiny, and enduring haircolor without damaging hair.”

According to the Goldwell Elumen Brand website, Goldwell Elumen’s history dates back to 1948 and the creation of Goldwell Fabrikate a chemical company founded by Hans Erich Dotter whose mission was to create a chemical company to produce cosmetics exclusively for hairdressers and stylists.

The company expanded into the U.K. in 1958, Canada in 1979, America in 1982, and entered into Asian markets in 1989. Now it holds worldwide icon status in the hair treatment industry.

The brand was one of the first companies to utilize computer technology in their product design, creating innovative and cutting-edge new formulas and performing color diagnostics on the Goldwell Elumen color line.

GOLDWELL ELUMEN INGREDIENTS:

All Elumen colours contain the same basic ingredients. The only difference being the dyes used in each colour and their ratio.

Core Elumen ingredients are:

  • Water, used as solvent
  • Propylene Carbonate, used as solvent
  • Alcohol Denat., used as solvent
  • Lactic Acid, used as buffering agents/humectants
  • PEG-9 Dimethicone, used as antistatic agents/emollients
  • Xanthan Gum, used as binders / emulsion stabilizers/viscosity controlling agents
  • Sodium Hydroxide, used as buffering agents /denaturants
  • Fragrance/Parfum, odor-absorbing substance or deodorant substance

WHAT GOLDWELL ELUMEN DOES …

Elumen gives you the power of permanent, vibrant hair-color without the damage and hair-degradation of lesser brands and their inferior cosmetic-engineering.

Whereas other color treatments and dyes are based on a chemical reaction model, Elumen’s process is based on a PHYSICAL REACTION with your hair. Think of it as a magnet-like effect. And you surely are familiar with the power of magnetism. That’s the power of Elumen. This process provides superior performance and endurance. It also repairs while it colors.

WHO USES GOLDWELL ELUMEN …

Traditionally, Goldwell Elumen was for salons and professional stylists only. That has changed. Now Elumen products can be bought directly by the consumer and used in the comfort of their own home right here on Ellustore.com.

A quick scan of YouTube will show the popularity of home hair colouring with Elumen. It’s fast becoming a household name for everyone from fashionistas to hipsters to students, to corporate executives and stay-at-home-moms.

It’s especially become popular for Millenials who want extremely wild hair colours which makes the brand popular with musicians, artists, celebrities and social media influencers.

HOW YOU CAN GET IT …

Ready to try your first Elumen treatment? Elumen, previously only sold to salons is now available direct to consumers. Discover the magic of the Elumen coloring process for yourself today. You can find everything you need here at Ellustore.com. Check out the online charts on our website to help your pick your colour, your hair tone and
your colour tone.

We ship internationally and we are fast and affordable. Be sure to use your discount code and save on your first order!

Get ready for your best hair colouring experience ever!

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