Elumen FAQ

We have gathered a FAQ (frequently asked questions) about Goldwell Elumen hair colours. We will answer your questions like: differences from other hair dyes; does the hair colour cover grey; what does light, deep, pure and bright mean; how much colour do I need, what ingredients does the colour contain and how to choose the right colour.

If you didn’t find your question answered, please contact us.

How does Elumen differ from other hair dyes?

Elumen is a permanent non-oxidative hair colour. The Elumen dye wins over ordinary hair dyes both in nourishment and durability of the colour. Your hair shines, and the colour remains bright for months. Elumen is ppd-free hair dye. Elumen has 76% more colour intensity than oxidative permanent colour and 37% more gloss. Elumen has a wide range of colours, and they can be mixed freely.

Elumen is based on direct dyeing technique, and this way, the dyeing does not damage the hair. It does not contain hazardous chemicals found in oxidative colours; therefore, it is also suitable for dyeing hair of under 16-year-old children and pregnant women.

Elumen does not contain hydrogen peroxide, ammonia, PPD, phenylenediamines or its derivatives.

Does Elumen bleach hair?

No, Elumen just adds colour to the hair. However, it can be used in blond and bleached hair, for example, to tone and get rid of unwanted yellowness. For this purpose, we recommend SV10 and AB9 of the light shades.

How do I choose the right colour?

Elumen has its own colour coding system. The headline, such as bright, stands for the colour group. Next one, such as BK, means the colour character which in this case is brown-copper. @6 signifies the adjusted level and beneath those are the recommended base levels like 5-9.

Besides the colour codes, we have named the colours aptly to make your choice easier. Generally, for example, the colours that mention ASH are cold and the colours that mention GOLD are warm. Cold tones refract towards green or blue and warm ones usually towards red.

The shades of Elumen are rather dark in relation to the number. When 1 is the darkest possible and 10 is the lightest possible, with Elumen, you should think of each tone as one degree darker. You can try the colour on white paper before applying and mix it with Clear if it seems too dark. In addition, all shades can be mixed. It might take a few tries before you find the right mixing ratio, so do not give up!

Does Elumen hide grey? What is the grey coverage?

It does not cover, but it naturally fades them. Grey coverage is about 30%.

How much colour do I need?

One bottle is enough for dyeing the roots 3 to 4 times. Hair reaching the shoulders takes about 100 ml of colour, to shoulder blades about 150 ml, and hair reaching the tailbone takes about 200 ml. It could be that more colour is needed in the beginning because Elumen repairs the structure of hair.

What does Elumen smell like? What kind of texture does it have?

The colour smells like cosmetics and its texture is slightly more liquidity than gel. Almost like conditioner.

How does Elumen fade?

When Elumen fades, it stays the same colour, but its brightness decreases, and it becomes kind of transparent.

How to get Elumen’s hair dye off?

In addition to Return, for example, bleaching washes, oil treatments, and deep cleansing shampoo help in colour removal.

Elumen is easier to remove from the hair than normal hair colour, but it is not 100% guaranteed the hair will return to its original colour.

What if some of the colour is left over?

You can store Elumen the same way as other direct dyes; just close the cap tightly and place the bottle in a dark cool place.

What does light, bright, deep, and pure mean?

Goldwell has divided the Elumen’s shades into the said categories according to their darkness. The cold and warm shades of blonde go with light, middle brown shades go with bright, and dark shades go with deep. In the pure category are the glowing, highly pigmented so-called fashion shades (red, copper, pink, purple, gold copper etc.).

Please also see the colour chart.

Can ordinary hair dye be used on top of Elumen?

Yes, ordinary hair dye will stick on top of Elumen but multiple layers may be needed.

Where can I find pictures of the results?

Pictures of hair dyed with Elumen can be found in Google’s image search, on Youtube and Pinterest.

Can Elumen be mixed with conditioner for colour maintenance?

Unfortunately, the colour does not work if it is mixed with a conditioner. Elumen is so pigmented and lasting that, usually, it needs no colour masks or other maintenance.

What to do when the colour does not stick to my unprocessed hair / root growth?

We recommend using Elumen Prepare. Make sure your hair is clean and dry as according to the instructions.

Will the colour stay better if I leave it in my hair for a longer time?

Elumen dries on the surface of the hair, so a longer processing time does not achieve better results. However, extending the processing time has no disadvantages, meaning, for example, the shade does not become darker if the hair dye is sitting for two hours.

How do I get the stains off?

Colour stains on the skin will come off with washing, but the series also has a cleanser called Elumen Clean. From surfaces, the colour may come off, for example, with window cleaner or a disinfectant. From textiles the colour comes off in machine wash.

I do not want to change my hair colour, but I would like to experience the gloss of Elumen.

You can get just the benefits of the gloss treatment and improvement of the hair condition by using the colourless Elumen Clear.

How does Elumen treat the hair?

The porous spots on the hair break the light, so the hair might look a little dull. The Elumen dye fills the pores of the hair and repairs the hair structure.

What products are included in the series?

The series includes a pre-colour treatment called Prepare, a gentle shampoo called Wash, Lock that is the colour seal, a care spray called Care, intensive conditioner Treat, Return for colour removal, Clean for removing colour stains on the skin, and the colours and the colour applicator set called Elumen Tools.

How does the colour work and how can it be so long-lasting?

Elumen’s function is based on direct dyeing colour pigments absorbed deep into the hair with a natural electric charge. In normal state, the hair has a negative charge, meanwhile Elumen has an acid pH. Due to its acidic pH, the dye will temporarily change the hair’s charge: The hair’s internal charge becomes positive and pulls the negatively charged colour pigments into the hair like a magnet. Because the colour pigments are so small and surrounded by a film that prevents them from sticking together, they can penetrate deeper into the hair. The colour molecules are shielded inside the hair cuticle which ensures an exceptional duration of the colour.

What ingredients does Elumen contain?

Elumen hair colour does not contain ammonia or oxidative agents. All colours contain the same basic ingredients. The only difference between colours is the used dye(s) and ratio. Basic ingredients are water, propylene carbonate, xantham gum etc. More information about ingredients can be found in our article. Every product page also contains a list of ingredients.

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