Goldwell Elumen hair colours for an affordable price
Elumen is the World’s first permanent hair colour, based on direct dyeing technology. The colour is as durable as an oxidative colour, but still gentle for your hair. Elumen is known for its magnet-effect: The colour pigments are physically drawn inside the hair, where they are anchored. Elumen hair dye’s pH is lower than the natural pH of the hair, so the positively charged hair “pulls” its acidic colour in like a magnet. And because colouring with Elumen does not break the hair structure, the hair is not damaged. After dyeing, your hair is shiny and healthy looking.
Elumen contains only pure acidic direct dyes that are the most intense and strongest in colour – the result is a brilliant radiant colour. During the dyeing process, the direct dye molecules are separated, so they can slide to the hair. Colour molecules are shielded inside the hair away from external burdens, which ensures exceptional color durability and brilliance.
No oxidants, no ammonia, no bleaching agents, no mixing. Exceptionally strong, shiny and durable. Try it and believe it!
For more information about Elumen, please see the Q & A section.